A haven of rest and relaxation, built in an exceptional location bordering one of the most beautiful bays in the world, Agadir enjoys fine weather all year round and boasts top ranking hotel facilities. Rest assured Agadir will provide you with a dream holiday at any time of the year. Not only is it a first class seaside resort, it is also a springboard for all your excursions, from exploration of hinterland rich in curiosities to adventure in the deep south. With its tens of kilometers of beaches, Agadir has over the course of time built up a tourist industry recognised and much appreciated worldwide: water sports, underwater fishing, sunbathing, yachting, to name but a few of its attractions. Throughout the year, Agadir welcomes hundreds of thousands of tourists whose every wish is catered for by the superbly equipped hotels.

The ancient casbah Situated atop a hill - 236 m - the site of the ancient casbah magnificent views over the bay of Agadir. In 1540, to protect themselves from attacks by the Portuguese, that Mohammed esh Sheikh built this site a powerful fortress. Two centuries later, Moulay Abdallah fearing another invasion Portuguese installed a garrison of 2,000 men. Unfortunately, the city was completely destroyed by the earthquake of 1960. Of this ancient citadel, only the walls remain partially rebuilt, and the front door where you can read an inscription in Dutch - "Fear God and respect the king" - recalling that the Netherlands had in the seventeenth century a counter to Agadir.

Since its rebuilding, Agadir has become a modern fishing port and is surrounded by a score of canneries and food-freezing plants. Early produce, citrus fruits, canned goods and mineral ores are among the main exports handled here. Agadir has surpassed its rival Safi to become one of the world’s leading sardine ports in the world, and fish auctions are held in the covered fish market every afternoon.

Such a beautiful town as Agadir, with the sun shining virtually all the year, with it's Atlantic coast south of Agadir with its 1600 km coastline, renowned for its seaside tourism is bound to have an area dedicated to hotel facilities able to satisfy local and foreign demand. After the implementation of several luxury hotel projects, the number of hotels has been almost doubled, with a capacity of more than 25 000 beds. Around its immense and charming beach, the town of Agadir has an attractive corniche, a sort of long avenue you can stroll along, lined with several restaurants, shops and entertainment. It is a wonderful place for a walk by night and by day and attracts a large number of visitors.

Agadir’s most beautiful site, the citadel looks down on the ocean and the town from a height of 236 metres, an ideal spot to admire the sun setting over the bay. It was built in 1540 by Mohammed Ech-Cheikh (founder of the Saadian Dynasty) as a base for his besieging army and later served to protect the town from Portuguese attack. Two centuries later, in 1752, the place was reinforced by Moulay Abdallah, who established a garrison of two thousand men there. Now, after the earthquake, only a few partially repaired sections of the ramparts remain, along with the main gate, over which an inscription in Dutch reading, "Fear God and Respect the King" reminds us that the Netherlands established a trading post there in 1746 under the sovereignty of the Saadian Sultan.

Agadir is maybe the city with the least charm to buy the typical Moroccan handcraft goods. All the souk is around a big square behind the Uniprix (Blvd. Hassan II with Ave. Sidi Mohammed). There is a concrete building called Marché centrale with many shops inside. Is possible to get in also from Ave. Prince Moulay Abdallah. All the goods are made outside the Agadir region, and it's difficult to find them at a good price. The good thing of buying in Agadir is that there are many fix-price shops, which is good if you don't know how to haggle well. In fact, you may find that the cheap things you bought in Marrakech are not so cheap! In the Uniprix shop is possible to buy small typical pieces in maybe the least authentic shop in Morocco, but the prices are no so high and there is nobody pushing you to buy.

Reserve Oued Massa The 13 000 ha of the Souss Massa National Park allow many birds (flamingo, ibis bald ...) to migrate safely. Haven of peace, this place will also be enjoyed by hikers, it is forbidden to ascend the river walk, you can browse the endless dunes along the coast. On the beach, the marabout Sidi RBAT indicates the presence of an ancient fortified monastery (ribat). Legend has it that the town of Massa would be buried under the sand. It is precisely here that the seventh century AD, the Arab conqueror Oqba bin Nafi had pushed his horse into the waves, taking God to witness that he could go no further! (Recommended period: from March to April and October-November).